When CRC spun off from OXY, the new CRC needed to visually represent this vibrant, independent, technologically savvy company poised to be a stable leader in California’s oil and gas industry. CRC delivers character, responsibility and commitment in all that they do and value employees and community at their core.

I created “The Foundation Design System” to truly represent the core values of this California-based energy company. The rich, saturated imagery, hardy textures and bold typography convey these emotions and feelings of strength in a genuine way.

Love Serve Remember Restaurant Group (LSR), which encompasses Café Gratitude, Gracias Madre and Gratitude, needed a marketing tool to visually share their inspiring story with potential partners. In getting to know the LSR team better, it became clear that Love Serve Remember is more than a name, it’s a loving, positive and accepting mindset, a way of life that radiates from their core. Since their message centered on human connection, clearly they needed something much deeper than a powerpoint presentation. Which was why I felt that this soft, tangible, shareable brand book was the perfect solution.