California Resources Corporation (CRC) Branding

When CRC spun off from OXY, the new CRC needed to visually represent this vibrant, independent, technologically savvy company poised to be a stable leader in California’s oil and gas industry. CRC delivers character, responsibility and commitment in all that they do and value employees and community at their core.

I created “The Foundation Design System” to truly represent the core values of this California-based energy company. The rich, saturated imagery, hardy textures and bold typography convey these emotions and feelings of strength in a genuine way.