Love Serve Remember Restaurant Group (LSR), which encompasses Café Gratitude, Gracias Madre and Gratitude, needed a marketing tool to visually share their inspiring story with potential partners. In getting to know the LSR team better, it became clear that Love Serve Remember is more than a name, it’s a loving, positive and accepting mindset, a way of life that radiates from their core. Since their message centered on human connection, clearly they needed something much deeper than a powerpoint presentation. Which was why I felt that this soft, tangible, shareable brand book was the perfect solution.